Our owners have been in the shoe business for years. They had noticed a need for a store that sells quality shoes for young children at discount prices. They were tired of all the junk they were seeing in many of the stores and very few stores had any quality shoes. They realized that the best way to serve the most people was to also do it over the web. They also want to bring other deals to you as they find them. We have added Personalized Children's Books to compliment our other items and bring these at a cost less than most other retailers. Our inventory changes constantly as we find deals to bring to you so check back often, but buy when you see it as it will probably be gone when you come back!!!. Of course there will always be something new!